evaluation unit 10 D: review on digital photography

why you rejected some of your final images and why I included other images?

The photographs I took for the cover design are a mixture of outdoor and indoor studio shots.

I experimented outdoors with head shots, ¾ body shots, brick and fence backgrounds, looking at the camera and away from the camera, looking to the distance over exposures to give a washed out style. I posed subject in a variety of poses with her jacket on and slung over her shoulder looking towards the camera.

I discarded all the outdoor images because they looked over exposed and did not give the urban edgy feel I was looking for.

I selected two studio shots of the subject carrying her jacket on her shoulder and the second shot of the subject looking as if they could be walking slightly to the right of the camera. I choose these because they have a natural pose and balance of the subject. I will use Photoshop to cut around the subject and drop the subject on to a suitable ‘moody’ background.

Dose your finished promotional poster meet with the aims of the brief? 

The things that have worked well on my promotional poster is the leading lines, the streaks of the sky the converging parallel lines and planking on the jetty the band member is standing on, they all focus to the centre where the head of the band member is approximately placed, above the horizon where the sky is palest. I think this Is affective because it draws in peoples attention in to the centre of the picture and the main band members face. For fans it is something they will identify and focus upon. For people who are not fans the image of the band member is strong, so it will stand out on the page easily, this also helps to make the band member easer to recognise in a hurry.

Other things that have worked well on my promotional poster is the colours used because the colours in the sunset sky (pinks/purples) match in with the colour, clouds and tones of the band member and her skin contrasting with the black leather jacket that has plenty of highlights in similar colours of the sky.

dose your finished CD cover meet with the aims of the brief?

The things that have worked well on my CD cover is the strong image of the band member that has been overlaid on to the background image.The lines off the nose from the mask, the streaks in the sky, the poles in the water all draw the eye to focus on the band member. These are reasons why I chose a graffiti background. The proportions of the size of the band member being a solid feature to focus upon, the face can be clearly seen for fans making her easily recognisable. Enough background visible to give an atmospheric natural environment, opposed to a serious studio shot.

what are the areas for improvement on the promotional poster?

The areas to improve my final product is to ensure that the band member when cut from the studio photograph and placed on to the new background that the area around the face, hair and glasses have the new background showing. If closely inspected there is some hair that has the white studio background showing, also close to the cheek on the left hand side. This should be the pale blue sky background.Other improvements I could make to the promotional poster is to add a drop shadow, and experiment with contrasting colours for some of the text, this is to give an impression of greater depth and helps to give a stronger definition to the text on a mixed colour background. Making it easier to read.This is a big change to my original idea because this picture shown will reach a bigger and wider audience

what are the areas of improvement on the CD cover?

The areas I can improve on on my CD cover is making the band member look more 3D on the cover. This will be done to make the band member more interesting to look at and and look more affective on the CD cover.Other places that I think I can improve my CD cover on is making the colours in the background stand out more to make the graffiti picture look as if it was jumping out at the band member. Doing this would make the graffiti man more fun to look at and would make the the album cover more fun and Appling to the audience. Another way I think I can improve my CD cover is by adding In shadows, this could also help the people and characters standout more

dose your promotional poster meet with the aims of the brief?

I believe my promotional poster meets with my brief. I wanted a poster aimed at the pop/rock genre.   I have managed to create this by using the atmospheric and moody lighting of the sunset with pastel colours that you would normally see with other traditional folk/pop artists. The band member wearing jeans and casually half wearing half carrying a leather jacket on her shoulder gives a moody rock look. This will also interest the audience who enjoy rock, pop and also people who are interested in fashion

dose your CD cover meet with the aims of the brief?

I have stuck to the aims of the brief so I have made the band member wear rock styled clothing. This is so the band member fits in with the surroundings and doesn’t look out of place on the CD cover. I also said that I will be in a skate park for my CD cover photo because you can create lots of different affects and you can capture other peoples thoughts and emotions through the graffiti in the CD cover. I feel that I have stuck to this part of the brief because I have followed the original ideas that I had

how dose your CD cover compere with your original idears 

The original brief idea was for a rock/music promotional poster. I have stayed with original concept. The outdoor shots I had originally planned to take at a playground with a band member sitting on a swing, and using slow exposure to introduce some movement. The outdoor shots I did take were in an urban setting with brick wall and wooden fence backgrounds. I experimented with over exposure to introduce a grunge look. I was not satisfied with these images.

I did follow and adapt one of my original ideas of mixing a studio shot of the band member superimposed upon a different outdoor background. My original idea for the background was for city streets with graffiti. I changed the idea about the background for something more tranquil and contrasting that better shows the band members face. The final chosen background has strong lines within it to draw the eye to the focal point of the band member. This I feel works better and will be a more appealing image for a wider audience

how well dose your promotional poster compere with your original ideas?

Compared to my original ideas I thought there would be more brighter colours making the poster look pore like a combined rock and pop poster. On my original ideas I thought that the band member would be wearing more trendy and fashionable clothing making the band known as fashion icons in the pop world. This is also were the band is aimed at. I am happier with my new idea  because it incorporates both pop and rock instead of aiming it at just one of the category’s. I also know that this fits in better with my brief

How have your application of digital graphic design skills met with the brief?

With The CD cover and the promotional poster I have had to over lap photos to give the band member a more interesting background. This also helps to make the CD cover and promotional poster more appealing to look at. Other things I have had to use is text and text styles this is to make the information on the poster and the CD cover more appealing and fun to look at.

On the CD cover and the promotional poster I have used lots of different layers to create a build up of images. This will make the images more bold and easer to separate the individual layers. This will hep with my original idea because you could clearly see the layers of the background and the band member.

What comments have your peers made about your work on the promotional poster?

The comments that my peers have said about my work are that the colours on the promotional poster makes it a bit hard to see what has been written down. Some of the other comments that my peers have said about the promotional poster is that some of the shadows on the text is in the wrong place so the shadow looks out of place.My peers also said that they liked how I managed to combine the pop and the rock styles together.

what comments have your peers made about your CD cover?

The comments that my peers have made about my work are that the band member doesn’t look 3D on the CD cover. They also say that this makes it look less affective on the cover. Other comments that my peers have made about my work is that it looks bold and colourful. My peers have also said that the title is too small and hard to read in a hurry

How could you improve you work based on the feed back from your peers about the promotional poster?

To improve my promotional poster using the feed back from my peers I will make sure that the writing is clear and easy to read, This would help people understand what has been written easily and quickly. I will also bare in mind the colour of the text as well in case it is hard to read. This will help the audience focus on the text more easily and make the theme of the poster fit in with the rock/pop style

how could you improve your CD cover biased on the feed back on tour peers?

The improvements that I could make to the CD cover are to make the band member more 3D. I will make the model more 3D by making the band member larger and adding a shadow. Other improvements that my peers have suggested are making the title bigger. I will do this by changing the font size of the title and this will make it easer for them to read.

Were there any technical and creative choices made during the production process of the CD cover and the promotional poster, which would you change on reflection? 

There were technical and creative choices made during the process of creating the CD cover although if I was to recreate this again I would still use Photoshop. This is because I am confidant with this program and all of the functions in it. Also I feel that this gives the finished product a professional finish

 

unit 10 learning aim D: review on digital photography for a media product (presentation)

review presentation lucyyounghusband

Concept Unit 10 Learning Aim C1/C2/C3

  what props i would use using the ideas from the mood board insertion  The Concept

The concept I have chosen is an album cover/art work for a rock/pop band.  The band I have in mind is a rock band in the style of Paramore a contemporary alternative/prog rock band. The ideas I have are images of the band member or members wearing rock style clothing, this will be predominantly black or dark coloured clothing, but with a few bright highlight items of clothing, ‘Goth’ style slightly over the top to give a theatrical performance. I am considering several ideas for the environment to shot the photographs a dark forest, a playground with a band members sitting on a swing or standing nearby with the swing moving in shot.  Sitting on a skateboard park that has highly coloured graffiti.

The photographic techniques required

The outside shots I will experiment with slow shutter speeds to try and capture the swing moving slightly blurred in motion, and wide aperture to give narrow depth of field. I will take several shots with the swing in various positions so that I have a choice of where I merge the image of the band member on to the image of the swing. The photo shot of the forest and trees I will be shooting up towards the sky to get a featureless sky with high contrasting or silhouettes of the tree branches. When I blend the images together I will take care to frame and leave space in the overall composition for the album title to be added or other promotional wording.  If the overall composition looks too busy, I can overlay a transparency layer to lighten the picture so any words required for a poster will standout. An alternative idea is to have an image, a blended photograph for the background, with and image of just the head of the band member superimposed on top.

The face maybe in grey tones to blend in with the background with strong highlight in colour features such as the eyes or lips. To do this I will need to use photographic editing software such as PhotoShop. I also might try some PhotoShop effects to slightly distort or ‘melt’ some or all of the image or face. To take the indoor photographs of the band member I will take a series of portrait face photos, experiment with strong side, top lighting, or lighting from below the chin up on to the face to create strong shadows on the face and around the eyes. I will also be using strong lighting direct onto the face to create a more flat or featureless, ghostly face. I will also take some head and shoulder plus full body shots standing in casual poses that I will experiment cutting into the various backgrounds with PhotoShop.

Why these Images will be suitable

The images I plan to create will be suitable because they follow a style of imagery that is often used for this style of promotional material and familiar to the target audience. The prominent use of the band member will be a source of recognition to followers of the band, and to show what the band member looks like to potential new fans. The art work will also appeal to followers of this type of music that may not have heard the music before, but will get visual impression that they can identify with. The clothing to be worn will be stylish, but there will be no words on the clothing that could cause offense. The band member will be dressed therefore no issues of nudity. It is intended that the band member is the sole person in the artwork, so there is no consent for permission to photograph people or cars with registration plates shown will not be required.

Ideas and Inspiration

The collage of images of album covers I have used for ideas and inspiration. They nearly all contain pictures of the band members. The Avril Lavigne, Michael Jackson and Pink covers all feature close up pictures of the face with strong lighting. The image for ‘Fall Out Boy’, the boy with the stripes is the inspiration for the melting face. The other images show the members of the band posing in stereotypical rock poses to the camera. The album cover for ‘5 seconds of summer’ shows the band standing against a graffiti wall and the picture then has graffiti on top applied using a graphic package. I have based the idea of the graffiti skateboard park around this image.

Unit 10 A2 Understanding the production of digital photography analysing

Website

Visit England website is a tourist promotional site http://www.visitengland.com/ . The aim is to promote England as an attractive tourist destination.  The website is an ideal medium for this because it has a global presence on the internet and can be accessed by anyone from around the world.  The site contains many attractive images and low in text, this helps to sell England as a tourist destination, the high number of photographs are especially important to sell England as tourist destination for people who may wish to visit from abroad where English language is not their first language and may struggle to read large amounts of descriptive text.

The Visit England homepage has a large attractive colourful image of the English seaside on a bright summers day.  The sky is blue, the sea is blue with gentle breaking waves on a colourful shoreline and an interesting rock face in the background (Durdle door).  The view of the sea has overlayed upon it a picture of “Shaun the Sheep” looking to be taking a ‘selfie’ There is also a contrasting image insert image of the English countryside with walkers.

The website image is intended to be visually attractive to encourage people from overseas to visit England on holiday, and for people in the UK to stay and explore England as a holiday destination.

The image of the seaside is intended to be attractive to people looking for beach holidays, the beach in this picture is deserted, something that is attractive to many holiday makers.  The picture of Shaun taking a selfie is aimed to introduce a sense of fun, and also attractive for children or parents with young children.  The picture of Shaun is used as a ‘guide’ to England. There are a series of pictures from around England that feature Shaun visiting the sites, the use of Shaun also highlights that there is a “Shaun the Sheep” art trail that is being run in London and Bristol during 2015.  “Shaun the Sheep” is ideal as part of the advertising campaign because “Shaun the Sheep” is a popular children’s TV program sold around the world, and therefore would appeal to a wide audience from other countries.

Visit England home page photographs

The contrasting insert picture of the family of walkers rambling through the countryside is to appeal to the family audience.  The image has a nostalgic look of warm family summer holidays and days out for picnics.

DVD Cover

The DVD front cover is for a Japanese TV animation series Fullmetal Alchemist Brootherhood. The graphic on the cover is in the Japanese comic/graphic novel art form of Manga. The cover art work on the cover of the DVD gives the viewer a strong indication that the DVD will be an animation in the Manga style.

The DVD cover has some text added to inform the viewer of the title, the DVD logo to indicate the format of the media and details about which episodes of the TV show are included on the DVD. In small text below the title of the DVD is a brief description, this is very helpful to people outside of Japan that may not have seen or be aware of the storyline of the TV series.  The fact that the text on the front cover is in English indicates that although the TV series was for the Japanese market, the DVD is intended for an English speaking audience.  You would have to read the back cover to confirm this and also which DVD region/country (0,1,2,3,4) it is intended to marketed for.

The genre that this film is teen/adult animation with an adventure fantasy thriller storyline.  This is conveyed by the way the lighting has been used in the image, a dark background.  The character shown is the main character of the show Edward Elric in shadow on the front cover is holding very carefully, the hands are almost in a praying position holding a chemistry bottle that looks to be glowing giving off light.  The chemistry flask is drawn in such a way that the contents has potentially powers, possibly magical or mystical power.  The colours used in the picture attracts the audience because of the simplicity of the colours and picture so the cover is not overloaded with distracting detail making the cover overall look more bold and mysterious.

Magazine cover

The magazine is Kerrang.  Kerrang! is a UK dedicated heavy metal music magazine aimed at rock fans.  The content is aimed at mainly a male dominated youth to 30 year old market.  The content of the magazine is details about live band gigs, reviews of new and old metal or rock bands.  Band news and reviews of album releases or concerts, interviews and changes in band line-ups plus posters and plenty of photographs of bands performing.  graphic style that is used is grunge.

The graphics on the cover is a montage of pictures of musicians, bands that feature within the pages of the magazine issue.  The images of musicians are ‘cut around’ and overlaid on top of each other and placed  at angels in a scrapbook style. The cover has headlines, band names and comments and quotes from and about the content inside the magazine splashed across the pictures in a style very similar to the celebrity gossip magazines of Chat or OK magazine with the use of different font sizes, colours. The hectic layout text style is big to attract the audiences attention and it is also in red which suggests danger to make the cover and magazine more interesting and bold to read. The way the text and images on the page is overlapped and busy with pictures that don’t always fit making the page look as though it is shouting out to the reader, which is what grunge is known for.   The genre that this is to attract the rock fan and appeal to their loud ‘in your face’ approach used in is rock music. This is also sometimes used in rock or punk album covers.

 comparing the styles together

The styles are very different because they are intended for different target audiences for very different products, tourist to visit England, youth to buy and watch a DVD, heavy metal fans to buy a magazine.

The Visit England site is a very polished tranquil site full of elegant and attractive images of places of interest and beauty in England, aimed at an adult market that will be making decisions where to spend a lot of money on family holidays or short breaks to visit places or events.  The images expand to fill the web browser window and show high quality pictures.  There is minimal text, but there are web navigation buttons displayed across the top, a common website navigation layout design.  Once the user is exploring deeper into the website additional navigation buttons are displayed down the left hand side.  The large inclusion of Shaun the sheep, an animation character also adds to the target family audience and offers a fun appeal to visit England.  The use of Shaun the sheep also reinforces a ‘Visit England’ advertisement campaign that is being used to promote England as a tourist destination.

The DVD manga front cover is intended to attract fans of Japanese animation manga stories, the art work is stylish and immediately conveys this because the cover graphic, the image taken from the DVD or has been specially drawn.  The use of a single main character gives immediate recognition for existing fans of this series of animation.  The high quality fantasy cover art work gives an idea of the quality of the artwork used in the DVD animation.  In this respect the web site and the DVD cover are similar in conveying the content and quality of the product and both use recognisable animation TV characters.

The DVD cover also displays facts about the content, it is a DVD plus the short title and brief description of the content because western viewers may not be familiar with the ‘Fullmetal Alchemist’ Japanese series of stories.

The Kerrang! Magazine cover contrasts very much with both the website imagery and the DVD cover. The Kerrang! Cover contains lots of images and text colliding, and has multiple fonts and font sizes and colours all laid on at different angles, an audience that is normally quiet loud and expressive.  The cover design would require a great deal of photographic editing to isolate the images of the musicians and add the text. The frantic cover of Kerrang! Will be appealing to the heavy metal fan, whereas the same style of approach if applied to the Visit England site would be unlikely to attract the intended audience of ‘middle class’ tourist with money to spend in hotels, restaurants, historic houses or places of interest. The angled layout of images and text on a website would also be confusing for navigation, as to which text or image would take the user to an item of interest.

All the products would have required some photographic editing and applying layout for the addition of text.  The DVD cover to have the DVD logo added, the text for the title and episode information. The images used in the visit England web site would also require photographic editing to add in Shaun the sheep.  Some additional editing may have been applied to the England pictures to remove or airbrush out any unwanted features that may be included in the photographs such as litter, telephone, electricity poles or cables.  The colours may have also been adjusted to make the photographs look bright and richly coloured.

unit 10 learning learning Aim B1/B2/B3/B4: explore the techniques of digital photography

I took a series of test shots experimenting with framing and angles, focus, subject, composition and zoom.

This photo was inspired by David Bailey this is because of the way he manages to capture the character of the person in everyday surroundings, looking straight at the camera so you can clearly see the subjects face.  In my picture I feel I have managed to create this effect by showing the persons emotion and how they are feeling from this picture. The strong daylight from the side emphasises the facial features, the hair slightly blown off the face helps to provide some motion and character to the picture.  The blue sky represents the young innocence of the boy complete with his half-smile. The character in the picture is trying to show he has some ‘street credibility’ and a rough life through the clothing being worn and the hood up covering some of his head.

This photo was inspired by Edward Weston because of the way he can capture objects and bits of the body, zooming in and getting close to the object he is taking a picture of, which can change the perspective and position of the body part or object.  In this picture I have managed to capture a close up of someone’s eye and cheek, there is no strong lighting or flash used to produce highlights or shadows on the face, the face is intentionally flat with strong grey tones to suggest possible sadness.  The eye isn’t looking straight at you instead it looks like the person is looking in pain or sorrow and you are deliberately left to wonder what is the subject thinking. There is no tear or smile that would confirm any emotion or secret meanings or messages. The photograph uses the composition of 1/3rds the eye with strong makeup is positioned in the left third, in the midway height of the frame that grabs your attention, then the eye is drawn to the other side of the photograph and the mouth in the bottom right hand 1/3rd to see if the subject is happy and smiling or sad  and the eye is drawn to the middle and the dark nostril

Cindy Sherman was the photographer that was the inspiration for this photo.  Cindy Sherman always over exaggerates situations to emphasise of a point and to create more interesting photos. I have chosen to take this photo inspired by her because you can take lots of interesting photos exaggerating  the situation to prove more of a point. I have managed to  dramatize the amount of makeup the girl feels she needs to put on her face.   This is intended to relate and be inspired by Cindy Sherman. in this photo I have tried to create a secret message in the photo showing that I have managed to exaggerate  the photo with the amount of makeup the person is putting on at once.  The colours in the picture suggests that the person is bored because there is no bright colours which looks more fun

comparing and contrasting the images together

Comparing the differences of the photos inspired by David Bailey, Edward Weston and Cindy Sherman

I have tried to use bright colours, crisp sharp focus with natural light in the picture inspired by David Bailey, this is because I wanted the composition of the image of the face to stand out and make a point on the page, I also wanted it to stand when compared to the other pictures which were inspired by Edward Weston and Cindy Sherman that use artificial lighting for a lot of their photographs.

For the Weston inspired photographs the colours are more muted and pale because of the artificial lighting.   The Weston inspired photograph of the eye gives the impression of almost monochrome because the colours are so pale. The Weston photograph is a composition that is a close-up of part of a face, the eye, not a complete face or body which makes the image almost abstract becuase it is not the usual full face features shown.

The photographs by Bailey are usually photographs of celebrities, actors, musicians or people with interesting faces that he concentrates his aim upon.  His style is full face and upper body portrait shots, usually in a pose or with a prop to reinforce what the celebrities ‘art’ is such as a guitar or book and uncluttered backgrounds. This compares to Sherman who tends to take full body shots of people doing something, more of a story telling picture, or an image to make you think what is happening, or going to happen next.

In the photo inspired by Cindy Sherman the lighting I have used is similar to Sherman, I have used harsh artificial lighting and photographed the girls and their reflections in the mirror as they apply make-up to make themselves more attractive to men. I have only used colours that reflect the colours that stereotypically represent girls, pinks and reds that are most frequently used to represent females.   This is to fit in with the female rights campaigns that Cindy Sherman was a member of. My Cindy Sherman inspired image I have taken a more distant photo so the person in the photo is more distant voyeur this is to show and symbolise females from someone else’s prospective.

Comparing the colours that Edward Weston used in his photos the colours are usually pale and ‘washed out’ and soft edged when compared with the Baily and Sherman inspired photographs, bright strong high contrast and crisp images. The Weston inspired photograph I have taken a close up image making the picture more intense and bold.

Effective storage of photographs

I have saved my photos in a directory structure on the computer. The structure is in broken down into a series of sub directories, in this instance “BTEC level 2 media”, sub directory Photography”, and in another sub directory called “Ben Eire Lucy” so the photos will be easy to find. I transferred the files from my camera to the file on the computer by removing the SD card from the camera, and inserting the SD card into the SD card reader on my computer. I then copied the files from the SD card to the appropriate sub directory on my computer.

Unit 10 understanding aim A1 understanding the production of digital photography

How a camera works for all cameras is the light image travels through the lens.  The lens focus on the object being photographed and the lens also projects the image onto the back plate of the camera through a small hole called the apature. There is a shutter mechanism that opens and closes quickly to allow the image to be projected on to the back plate. The camera takes the picture when the shutter release button is pressed. The back plate is where the image is captured, either by sensors that are light sensitive in digital cameras, or a photosensitive emulsion for film cameras.

The amount of light that enters the camera is governed by two functions, the apature, the size of the hole and the shutter speed, how fast the image is projected on to the camera to the back plate.

How DSLR Camera works

Digital Single Lens Reflex (DSLR) work in the way described above.  There are however some refinements.  The DSLR has a view finder that ‘looks down’ through the lens that will take the photograph.  The image comes in through the front of the camera and is focused be one or more lenses.  The path the image takes is yellow on the diagram above.  There is a mirror that lies in the path between the lens and the back plate (Blue), this is so that the image through the lens is projected up reflects through a prism so the photographer can see what the camera can see, can frame and focus the camera accurately via the viewfinder.  The viewfinder will also display additional information such as the apature, shutter speed, areas that the camera has taken light meter readings.  If the camera lens is set to autofocus, the areas the camera has identified as points to focus upon such as peoples faces.

DSLR have interchangeable lenses.  The lens can be swapped by the photographer for the most appropriate lens for the subject they are wanting to photograph.  The lenses range from wide angle with a short focal length. These are great for taking pictures that you want to see a wide shot, get a lot of background and have good detail, ideal for big landscape shots, or when standing close to an object and you want a lot of the surrounding background included.  Long focal length ideal for taking shots of things that you want to focus in upon. Long focal length compresses the focal distance so that less items will be in focus, these are ideal for portrait work or taking photographs of objects that you want to study, and put the background out of focus.

Another method of influencing the depth of filed is the size of the apature. The smaller the apature (bigger the f-stop number eg. f16) the greater the depth of field.  The larger the apature (smaller the f-stop number eg.f5.6), the shallower the depth of field.

The lens contains one or more precision ground optical lenses to allow focusing or zooming (telephoto) on to the photographic subject, and cause minimum of distortion or loss of light. Telephoto/zoom lens has the flexibility to magnify or zoom-in in on subjects.

The lens contains the aperture (Grey), the aperture is the hole along the barrel of the lens which the light travels through to get to the digital sensors. The aperture is a method controlling the amount of light that strikes the back plate and also affects the depth of field. The size of the apature isvari able and can be opened up wide or made tiny like a pin whole. The smaller the apature (bigger the f-stop number eg. f16) the greater the depth of field, but less light is passed through the apature.  The larger the apature (smaller the f-stop number eg.f5.6), the shallower the depth of field, but a greater amount of light passes through the apature.

To compensate for the small amount of light that passes through a smaller apature, the shutter speed will be slower.  For larger apatures the large amount of light is restricted by a faster shutter speed.

The back plate of a DSLR consists of digital sensors. The sensors detect red, blue and green light, the sensors are tightly packed and the number of sensors is indicated by the number of mega pixels a camera has. The sensors convert the light/image that is projected in to digital pixel information that can be used to produce quality photographic images in a variety of digital image formats such as JPEG, RAW TIFF.

 

The sensors in the camera also are sophisticated and can be used to help the photographer take the optimal picture with such features as autofocus, auto-aperture selection for spot light meter reading, or overall image light metering, image stabilisation to reduce effects such as camera shake.

The DSLR will store the photographs to SD card or cables can be attached from the camera to a computer to store pictures immediately.

The DSLR also has a LCD (Liquid Crystal Dispaly) on the back of the camera where information is displayed about the camera settings. Menu button to access and change settings via the LCD such as volume, grids overlayed upon viewfinder or LCD, set the quality of the image to be stored, duration of self timer, the exposure compensation.

Self Timer release button,  Mode selector for auto-everything through to manual everything (focus, apature, shutter speed), Exposure compensation button to override the automatic settings of the camera. A view button to review photographs, delete button to remove rubbish pictures.Flash On/Off/Automatic button

Compact Digital Cameras,

Typically these cameras are pocket cameras with many features.

On/Off switch, built in flash, Lens (could be fixed, most are now zoom) that retracts into the body and a protective shutter closes to protect the lens when the power is switched off. Shutter release button.  LCD (Liquid Crystal Dispaly) on the back of the camera where the image is displayed, Mode selector (autofocus plus a series of preset funtions). Zoom switch to zoom in or out of the scence/subject. Menu button to access and change settings via the LCD such as volume, grids overlayed upon LCD, quality of image to be stored, duration of self timer. Flash On/Off/Automatic button, Self Timer release button, macro mode button for close-up photographs, Exposure compensation button to override the automatic settings of the camera, View button to review photographs, delete button to remove rubbish pictures.

Digital cameras store the image as JPEG (.jpg) file format or raw TIFF format depending what the camera supports.  The file formats can then be transferred to a printer or PC for immediate printing or if transferred to a PC the photographs can be edited or manipulated before printing.  The simplest image editing such as removing ‘red eye’ from a picture of a face taken with a flash, through to correcting of distortion, changing colour saturation, hues or contrast, or the application of effects and filters available in many photo editing software packages.

unit 13 learning aim A1/A3/A4/A2 graphic design in existing media products across sectors

GuidanceForPromoPosterAnalysis

Female Empowerment

Rule of thirds

Picture composition, the rule of 3rds.

To make an image more interesting apply the rule of 3rds, this is to place the subject in one third of the frame.  This means the eye looks at the centre of the image and immediately drawn the main subject of the image.

For images of landscapes the rule of thirds can be used as well.  The subject of a tree to the left or right of the frame.  A stream or track that starts in the bottom third frame and it leads across the frame towards the midle centre of the frame.

Photographic response to Martin Parr