Category Archives: Year 2, Term 1

Location photographic ideas

The brief

A fashion magazine front cover shot at a location.  The front page image is to be “Bold & Beautiful”.  The fashion magazine is to appeal to 16 to 24 year old male and female audience.  The image to create an impact.

Idea 1

First idea would be taking pictures of a female model aged between 18-20 years in different surroundings that would be considered as masculine and appealing to men such as car parks or garages.  If possible try standing the model in front of an expensive aspirational car if one can be found in the car park, taking care to avoid including the car number plate in the shot, or if it is visible, to remove the car registration numbers by editing the image.  The intention is that the model will appeal to the target female audience, the industrial look of the location and the female model will attract the majority of the target male audience.

I will experiment taking blurry, slightly out of focus images so that the viewer can only see the outlines and impression of the model, mix between full length body shots and cropped upper body and head shots.   I will be asking the model to wear high-street everyday casual bright clothing, not high fashion so that the audience can identify and relate to the model.

The makeup to be worn by the model will be strong colours such as bright red lipstick making the facial features more eye-catching and making the overall composition interesting and intriguing.  The soft focus blurring is intended to draw the viewers attention, to give an impression of someone, but to invite them to look deeper inside the cover.

Idea 2

Second idea is to take pictures using a male model aged 18-24. I would position the model outside standing in front of a plain wall holding or wearing a mask with a woman’s face in front of their face, possibly a very male face mask.  The woman’s facemask decorated with a variety of styles using makeup – lipstick, false eyelashes and blusher on the cheeks.  The man’s mask decorated with lipstick for the lips, painted on moustach and false short eyelashes.   I would also try using a balloon with faces drawn upon it held by the model in front of the models face.   Mix between full length body shots and cropped upper body and head shots.

I would use a minimum of four pictures with different face masks covering the models actual face.    I would experiment combining four images to make a montage, four similar photographs of full body, upper half body and head.  The montage to form an interesting composition.

The male model to wear high street shop casual clothing, not high fashion so that the  majority of male viewers can identify with the male models clothing.

The mix of female and male facemasks will fascinate both male and female viewers so that both sexes would be interested at looking further inside the magazine.

Idea 3

Third idea is to take pictures of both a male and female model of similar ages, between 18-24.  Photograph the models standing side by side with the same background, both models if possible to be of similar height and build wearing similar or the same clothes outfits but in contrasting colours facing the camera.  The idea is to take their photographs, then to edit the photographs taking horizontal slices and switching them around like a child’s puzzle, the head of the male on top the torso of the female, on top of the legs of the male on top of the feet of the female.

The lighting to be stricking the models at approximately 45 degrees so that slight shadows will be cast to highlight the facial features and the depth and layers of clothing.

This idea I believe introduces a humourous element and a sense of fun that will appeal to both intended sexes of the audience.  The mix and match images will reinforce the youthful appeal, but it is not intended to look childish.  The theme of mix and matching could be continued as a story theme inside the magazine in photographs.

I have experimented below combining photographs of a man and a child on the beach to give an impression of how it could work.

man-child_mix.png

man-child

 

explaining the thinking behind my trial images for the front cover image

The location shoot

Explain the thinking behind your front cover image?

Fashion photography has pushed and perpetuated the idea of the perfect body shape showing flawless skin complexions models without any imperfections. The perfect body images, body shape, weight and looks, making many people feel inadequate and suffer issues of self-esteem especially in the target audience of the fashion magazine aimed at 16-24 olds, although body image issues are becoming increasingly observered in younger children and with older people that have remained or become body consious.

I want to show a different view from the usual fashion and fashion photographer’s image.  I want to experiment with a style of fashion photographs that move away from the stereo type ‘perfect body’ that can cause or add to the stress and peer pressure to try and attain the body beautiful look.  For women, the thin hour glass shape, for men the triangular chest and torso shape with defined muscles, both sexes with perfect skin.

Think that is what the models look like showing people a distorted truth and fantasy on beauty in the fashion industry.

Model

I will be using a fellow student from my course as my model, they will be within  the magazine target age audience of 16-24 year olds.  The intention is that the viewer will better identify with people of their own age.

Fashion

The brief does not demand the models wear high fashion costumes.  The model will therefore be wearing casual ‘everyday’ high street clothing.

Location

The location I want to use I would like to try several backgrounds, depending on what I can find suitable, the weather conditions at the time of shooting.

  • Simple uncluttered background, the use of a brick or concrete wall to be used as the most simple backdrop.
  • If a wall can be found that is colourful well painted with artistic graffiti, I would to try this as a contrast to the plain brick/concrete wall.
  • Urban industrial environment, multi-story car park with industrial lighting, the strong horizontal, vertical and straight lines to contrast with the curves of the models clothing.
  • Find a location that has a large reflective surface such as a shop window so that I can photograph the reflection of the model, ensuring I as the phtographer is out of shot.  The intention is that other objects may appear in the frame from the shop window adding to the composition.  The colours reflected will change depending on the light.
  • Find a locations of a meadow or grassland with the model laying down, if the model has long hair, the hair can flow around the head like a halo, or be combed over the models face to hide the face.

Lighting

Lighting on location will be by natural light, artificial lighting will be too heavy to carry and take too long to set up.  The use of reflectors to bounce light to create or remove hard shadows will be used when it is considered needed.

The Canon dSLR has a flash that if needed can be used.  The flash is located immediately above the camera lens so there is a potential risk of ‘red-eye’. The flash would be used as a fill-in flash, paper can be taped over the flash if needed to reduce the power of the flash.

What is my idea?

My idea is to take portrait pictures of a model, I will then make the pictures blurred or slightly out of focus making it difficult to concentrate solely on the model in the picture as an object. You will see the outlines of the model in the picture you will get an impression of the model.

I will accompany the main picture with 3 more pictures of the model from different angles, from the side of her and looking up towards her from the ground. I will then have the model were bright coloured lipstick so it would stand out in the pictures bringing your attention to the person.

 

IMG_8889.jpg     IMG_8887.jpg

My idea Tester shots

Cover composition

The image has room above the model to accomodate the magazine title, details of the issue and price information.

There is space available for additional feature titles about the content within the magazine should it be rquired.

 

fashion photographers

Annie Leibovitz

Leibovitz is an American photographer. She began her career when she was still a student in the 1970’s working for Rolling Stone magazines.  In 1983 she started working for Vanity Fair receiving several awards such as the International Center of Photography Lifetime Achievement Award and American Society of Magazine Editor’s first Creative Excellence Award. Leibovitz has received a variety of awards over the years. Her passion for the magnificent beauty of nature and everything around her including the living energy of place and emotion of land allow her to capture the most amazing portrait and fashion photographs.

What do I like about this picture?

I like this picture because of the composition and how the model in the picture is wearing the same colours that match here surroundings almost making here look like she is in camouflage hiding in the surroundings. I also like this picture because the train of the dress has been draped to appear like a mermaid’s tail.

https://en.wikipedia.org/wiki/Annie_Leibovitz

http://www.biography.com/people/annie-leibovitz-9542372

http://www.vogue.com/tag/photographer/annie-leibovitz/

http://www.npg.org.uk/annieleibovitz/

 

Richard Avedon

 (1923 – 2004)

Richard Avedon was an American fashion and portrait photographer, known for capturing emotion and personality in his images. he wokked for Vogue over the years he shot a total of 148 front covers for the magazine. one of his legendary fashion editor’s Diana Vreeland’s staff photographers, bringing her visions to life by shooting imaginative and exotic fashion stories for her around the world.

Why do I like this picture?

I like this picture because the model is trying to copy what the elephants are doing, the models hands are posed trying to look like the elephants trunck like the elephants,  The models posture is making her stand tall and look proud so she can be seen from a far and the dress is sculured by the models body like a classiac statue.

I also like this picture because of the comical composition.

http://www.avedonfoundation.org/

https://en.wikipedia.org/wiki/Richard_Avedon

http://www.biography.com/people/richard-avedon-9193034#profile